Who we are
The Stinkerton McPoo website is operated by ASAG Publishing. ASAG Publishing is a UK-based book publisher and is a trading division of ASAG Ltd.
ASAG Publishing (“we”, “us”, or “our”) is a “data controller” for the purposes of the EU General Data Protection Regulation, , the UK General Data Protection Regulation and the UK Data Protection Act 2018 (as amended from time to time (“Data Protection Law”). This means that we are responsible for and control the processing of your personal information (which means information that identifies you or could identify you). For full details about how to get in touch with us see the “How to contact us” section.
We are committed to protecting your personal information and being transparent about the personal information we hold and how we use it. This Privacy Notice describes the ways in which we collect and use your personal information in connection with the Stinkerton McPoo website and related activities. It also tells you about your rights and how the law protects you.
Please note that separate privacy notices apply to other business activities and trading divisions of ASAG Publishing.
If you have come to this page because you would like to stop receiving marketing emails from us, you can unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails.
This website contains information about our books and products for children but it is directed at adults, not children and we do not knowingly collect personal information from children through this website. You must be over 18 to sign up to receive our email newsletters.
Personal information we collect and how we collect it
We collect certain personal information when you choose to provide it to us. The personal information you provide may include:
Your name and contact details (including your email address, postal address and telephone number) date of birth, country of residence and your age or age range.
How we use your personal information
We use the personal information we collect about you to:
Direct email marketing – how to unsubscribe
We will send you consumer marketing emails about our news, books and authors only where you have consented to receive them. You are free to withdraw this consent at any time and we will not send you our emails if you have withdrawn your consent. If you would like to stop receiving marketing emails from us, you can unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails.
Advertising on social media sites
Where you have subscribed to our email newsletters, we may share your email address with social media sites in a secure format so that we can display adverts about our products on your social media pages and on the social media pages of other users who share common qualities (such as demographics and interests) with you. No data we hold about you is retained by the third party sites for this purpose.
Please note that the personalised advertising which you receive on social media sites is subject to the privacy choices that you have elected to make on those sites. If you don’t wish to be shown our adverts you can stop seeing them by updating your preferences on the relevant social media site.
Sharing your personal information
We may share your personal information with selected third parties, although it is likely that the exact identity of the third parties with whom we share your personal information will change over time. It is anticipated that your personal information will be disclosed to the following categories of third parties:
The legal reasons for using your personal information
When we collect and use your personal information, we only do so in accordance with at least one of the legal reasons allowed by Data Protection Law.
One of these is where we have obtained your specific consent to use your personal information, such as when our newsletter subscribers consent to receiving email marketing communications from us.
Another is where using your information is necessary to comply with a legal obligation. For instance, where we are ordered by a court or regulatory authority to disclose your personal information.
In certain circumstances we may collect and use personal information where this is necessary in our legitimate interests or the legitimate interests of a third party. This broadly means that we can use your personal information if we have a genuine legitimate reason and we are not harming your rights and interests in doing so.
Some examples of our legitimate interests include:
Where we store your personal information
ASAG Publishing is based in the UK, but we also use third party service providers located in other countries to help us run our business. As a result of this we may transfer personal information of individuals located within the European Economic Area (the European Economic Area being the European Union and Iceland, Liechtenstein and Norway, which is also referred to as the “EEA”) outside of the EEA and may also transfer personal information of individuals located within the UK outside of the UK.
Countries outside of the EEA and the UK may not have data protection laws that provide the same level of protection as those within the EEA and the UK and so whenever we transfer your personal information outside the EEA or the UK, we take steps to ensure that all personal information is protected with adequate safeguards, such as by entering into approved standard contractual clauses.
How we keep your personal information safe
We take looking after your information very seriously. We have implemented appropriate physical, technical and organisational measures to protect the personal information we have under our control, both on and off-line, to protect it from improper access, use, disclosure, alteration, destruction and loss.
We have also put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long we hold your personal information
We will retain your personal information for as long as is necessary for each purpose which we use it for. We take a number of factors into account when determining the appropriate retention period for personal information, including the nature of the data, the business purposes for which it was collected, any legal or contractual obligations which require us to retain it, whether retention is necessary for the purpose of exercising or defending our legal rights and whether we are permitted to retain it for the purposes of literary expression or archiving.
We operate a Personal Data Retention and Disposal Policy. Please contact us if you would like to be provided with the details of the retention periods for specific aspects of your personal information.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
Links to other websites
Our website contains links to other websites, for example to enable you to “click to buy” our books from third party retailers. Please be aware that this Privacy Notice does not apply to such websites and that we are not responsible for your information that third parties may collect through these websites. We encourage you to be aware of this when you leave our website, and to read the privacy and cookie policies of other sites that collect or use personal information.
Your legal rights
You have various rights in law in respect of the personal information we hold about you which are set out in more detail below:
Access: You have the right to request confirmation that we are holding your personal information and to access a copy of the personal information that we hold about you. This is known as a “data subject access request” and enables you to check that we are handling your personal information lawfully.
Correction: You can ask us to change or complete any inaccurate or incomplete personal information we hold about you.
Erasure: You can ask us to delete or remove your personal information where it is no longer necessary for us to use it, you have withdrawn consent, or where we have no lawful reason for keeping it.
Objection: You can object to our processing of your personal information where we are relying on a legitimate interest if there is something about your particular situation which makes you believe it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes.
Withdraw consent: If you have given us your consent to use personal information you can withdraw your consent at any time. We generally only process personal information on the basis of consent in the context of our consumer e-mail newsletters. If you would like to stop receiving marketing emails from us, you can unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails.
Transfer: You can ask us to provide the personal information which you have provided to us back to you or to a third party in a structured, commonly used, electronic form, so it can be easily transferred.
Restriction: You can ask us to suspend the processing of your personal information, for example if you want to establish its accuracy or where you have objected to our use of it.
If your personal information changes
It is important that the personal information which we hold about you is accurate and current. Please keep us informed if your personal information changes.
We hope that you won’t ever need to, but if you would like to complain about our use of your personal information, please contact us using the contact details set out below.
You also have the right to lodge a complaint with the competent data protection authority. If you are located in the UK the competent data protection authority is the Information Commissioner’s Office (“ICO”) (the UK data protection regulator). For further information on your rights and how to complain to the ICO, please refer to the ICO website.
How to contact us
ASAG Publishing (A trading division of ASAG Ltd is a company registered in England. Our company number is 13463943 and our registered office is at: 4 Smithland Court, Towcester, Northamptonshire, NN12 8DA
For further information about our privacy practices, to request to exercise any of your privacy rights described in this notice or to make a complaint please use the contact details listed below:
4 Smithland Court
Updates to this Privacy Notice
We may make changes to this Privacy Notice from time to time. We will post any changes to on our website, or notify you of any material changes directly.
This Privacy Notice was last updated on 13th of July, 2021.